Sunday, February 22, 2009

Why do people buy fakes?

Through years of studing fakes and talking with people about them, we
have never heard any good justification for buying or wearing them...
only excuses why some people believe they deserve the perception of
owning 'luxury' products without having to go to the effort and expense
to buy the real things.

Curiously, people who buy fakes seem to have a contradicting thought
process. They act like it is 'only a name' when they choose a
counterfeit product with a premium brand name on it. Counterfeit buyers
seem to be ignorant of or ignore the real merits that make the genuine
item far more valuable than the fakes--they just consider one watch to
be about the same as any other.

But they obviously consider the luxury name brand important enough that
they are willing to accept items of highly dubious quality and origin
just to get that brand name on them. So we have yet to find how to
interpret people's willingness to pay for counterfeit versions of 'the
name'--especially when they have contempt for or ignorance of why the
name is valuable--as anything other than wanting to cheaply impress
themself and others.

Here's what buying and wearing fake/counterfeit watches really says
about the wearer:

1. Poor Grasp of Value - Replicas are made to sell by looking like
something far more valuable than they are. They are seldom made for
quality, carry no warranty, are made from cheap parts and are usually
not worth repairing. They are basically overpriced disposable products,
so are a poor value for your money.

2. Lack of Integrity - Those that choose cheap replicas to try to
impress others that they have a real luxury watch are using falsehoods
to represent themselves. So that makes people wonder what else about
how you represent yourself is false.

3. Weak Ethics - Choosing replica watches shows the world that you are
willing to support unethical and illegal businesses--not giving a care
about the ethics and legalities involved if they get in the way of
getting something that you want cheaply.

4. Gullible - Especially where someone unknowingly buys a fake, they
show themselves to be easily deceived and someone that throws caution
to the winds trying to get a super deal on an expensive item.

5. Isolated - Certainly there are no clubs for owners of fakes. No
comraderie among fellow owners. No sharing of tips, tricks and
performance issues. No assistance with operation, warranty or repair
issues. Fake buyers are on their own with nobody to care, nobody to
help and nobody to compliment or encourage them--except for the
occasional person you might encounter that doesn't know enough about
watches to realize you are trying to 'impress' them with a cheap

Source: Newsgroup Posting

Sunday, February 15, 2009

Saro-Gem Switzerland expands BuonGusto 43 Model Line

I am just returning from the factory in Bettlach, and today's post gives a glimpse of the updated bezel which is now available for the BuonGusto 43 watch line. Set with VSI diamonds in baguette setting this bezel spots 12 sapphire balls and in between each of them 3 set diamonds. In this version the 5 piece case design including the pushers are in pvd gold with a dark red sunburst dial. Also new is the availability of the sapphire bracelet (features individual serial numbers on the links) in base pvd gold. This version was commissioned by a client and is a one of a kind version at this time. More information is available from or

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SARO Gem US, Inc